In this article, we will present the best social media analytics tools on the market. To avoid working with paper and pencil or thousands of Excel sheets, many marketers use social media analytics tools. Creativity used to be the decisive factor in the past, but today it’s more about crunching numbers, collecting data and analyzing facts. The domain of marketing has changed a lot. Among other things, the social networks are used for brand building as well as boosting engagement and sales, but also to show your best side as an employer to attract new talent into your company. It’s no secret that a company nowadays has to deal with social media analytics for many reasons. For this reason, social media analytics tools were developed in the past to support precisely this kind of work. For a social media marketing manager, however, these are metrics that need to be dealt with on a daily basis. Likes, hashtags, follows and clicks: For many of us, these are things we know from our private use of Twitter, Instagram and Facebook, as well as other social media platforms.
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